Public figures communicate their stands through their outfits every day. The inauguration of Joe Biden and Kamala Harris was a great example of how to convey a powerful message in your outfit and make a memorable statement. Find out how to decode the meaning behind someone's outfit and how to apply it in your career and reinforce your professional image.
The meaning of color
PURPLE
Worn by Kamala Harris, Michelle Obama, Hillary Clinton - a nod to a new era of compromise and bipartisanship (mixing the red of the Republicans and the blue of the Democrats). The shade is said to evoke a sense of solidarity, unity, and hope. The color purple holds also extra-special meaning for the new vice president, Kamala Harris. She often wore the hue during her campaign for the presidency back in 2019 to honor Shirley Chisholm, who also often wore purple during her history-making campaign as the first Black woman to run for president, inspiring Harris's career.
WHITE
Worn by Jennifer Lopez, Naomi Biden, Katy Perry - a new beginning and an homage to female politicians who have worn white in the past to honor the women's suffrage movement.
NAVY
Worn by Joe Biden, Ashley Biden, Hunter Biden, Maisy Biden - the color of public service and trust. Navy is also the color of the Democratic Party and the shade that Joe Biden wore exclusively throughout his campaign.
OCEAN BLUE
Worn by Jill Biden, Nancy Pelosi - a variation of the signature shade of the Democratic party was intended to signify trust, confidence, and stability. All former presidents who attended the inauguration, George W. Bush, Barack Obama, and Bill Clinton all wore blue ties as well, displaying their solidarity with a smooth transition of power.
Total look for a strong statement
The choice to wear one single color from head-to-toe is not only flattering in its ability to elongate one's silhouette but also simple in its straightforwardness. It may also be a nod to the styles we are used to seeing continuously on the political and world stage, with men historically dominating roles in public service.
Meaningful details
Joe Biden's entire ensemble was made by Ralph Lauren - the brand synonymous with American Fashion. By choosing that brand, the president emphasized the values of national pride and honor and the strength of "the American dream".
Lady Gaga, who sung the anthem wore a navy fitted jacket and a full red skirt, referencing the American flag and as well as the colors of both political parties. Her look was accessorized with an oversized brooch in the shape of a dove with an olive branch. It was the statement of peace, healing, and unity.
